Seek Shine CGI Video

Project Overview

This CGI video was created for SeekShine, one of the largest jewellery stores in the Philippines. The concept features a captivating and dramatic scene where a luxury ring spins and moves across the top of a building. As the ring rolls, a luxury box tied with a ribbon falls from the sky, creating a surreal and magical moment. The people below are left in awe as they capture this extraordinary event on their mobile phones. The gradual untying of the ribbon adds an element of suspense and elegance, making the scene even more mesmerizing.

Project Execution

The project began with the client providing a brief to re-model the ring and box. My team and I created high-quality 3D models for both. Meanwhile, the client filmed the live-action shots based on the agreed script. Upon receiving the footage, we tracked the camera movement and set up a virtual camera to seamlessly integrate the CGI elements.

Next, we animated the rolling ring and falling box, focusing on the realistic simulation of the ribbon. After completing the initial animation, we sent a draft to the client, who approved it. We then finalized the video with color grading, visual effects, and refinements.

The final deliverables included the original project files, the high-quality rendered video, and optimized settings for social media distribution.

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Client Feedback

Joseph
Joseph
co-founder
It was a pleasure to work with Mahmoud on a CGI video of our jewelry brand. Several commenters of the video even asked if it was real 🙂 That means the 3D modeling, lighting, and animation were done very well. He also completed the project on schedule and asked for our feedback every step of the way to ensure the best final product. We look forward to more future projects!