Mesk el brari CGI Video
Project Overview
This CGI video was created for Masik Al Barari, a leading car air-conditioning service center in Riyadh, Saudi Arabia. The goal was to visually highlight the power and quality of the services offered by the center. The concept involves the Kingdom Tower freezing with a snow and ice effect, symbolizing the strength of the air conditioning service provided. As the air conditioning spare parts activate, the environment transitions from warm to cold, with the tower gradually being covered in snow and ice, showcasing the efficiency of the cooling system. This dramatic visual emphasizes the reliability and exceptional quality of Masik Al Barari’s air conditioning services, capturing the viewer’s attention and reinforcing the brand’s message.
Project Execution
The project began with the concept of visually freezing the Kingdom Tower in Riyadh, using 3D effects to simulate snow and ice. The air conditioning spare parts activate, cooling the environment and showcasing the service’s strength and efficiency.
We modeled and animated the spare parts like filters, fans, and compressors in Blender, integrating them into the scene. The 3D elements were carefully tracked and blended with the live-action footage, while cloth simulation in Blender was applied to the roll-up banner, adding realistic movement.
Detailed color grading and compositing enhanced the icy effect, ensuring a realistic and visually striking final output. The animated banner reinforced brand recognition.
The final product effectively demonstrated Masik Al Barari‘s high-quality services, using snow and ice effects to emphasize the strength and reliability of their products.
Related Projects
Client Feedback
