laipaz Coffe CGI Video

Project Overview

This CGI project was created for Laipaz Coffee to showcase the progress of their new branch, which was still under final construction.
The client wanted to give their audience an exclusive early look, emphasizing that the grand opening was just around the corner.
The main concept involved a building fully covered with branded fabric, which would be lifted dramatically by a Saudi-themed helicopter, revealing the new café underneath.

Despite challenges with the quality of the footage provided by the client, we did our best to deliver a visually appealing experience that respected the creative vision of the project.

Project Execution

We started by providing the client with a professional filming script to guide the visual flow of the project. However, the delivered footage didn’t meet expectations, so we enhanced the base scene and digitally reconstructed the environment to move forward effectively.
Accurate camera tracking was performed, followed by 3D remodeling of the building, which allowed us to simulate the cloth cover with attention to realistic behavior, folds, and dynamic motion.

To maintain realism, we applied rotoscoping techniques to isolate the people from the original footage, then placed them above the simulated cloth layer. After the cloth simulation was completed and integrated, we remerged the characters seamlessly to preserve depth and interaction within the final scene.
The project was executed using Blender, After Effects, and Nuke, combining dynamic simulations, animation, and visual effects into a cohesive cinematic result.
Despite production limitations, we delivered a visually engaging animation that balances both creative storytelling and technical precision.

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Clients feedback

I have hired Aboghnima to work on a variety of tasks and will continue to do so as the need arises. His communication skills are excellent as is his attention to detail. I particularly like his habit of asking questions until he has a complete understanding of the job and his flexibility when I'm not clear enough on what I need.

I had the pleasure of working with Abo Ghnima on a CGI video creation project, and I am thoroughly impressed with the results. He is an exceptional professional who brings a high level of expertise and creativity to his work.

It was a pleasure to work with Mahmoud on a CGI video of our jewelry brand. Several commenters of the video even asked if it was real 🙂 That means the 3D modeling, lighting, and animation were done very well. He also completed the project on schedule and asked for our feedback every step of the way to ensure the best final product. We look forward to more future projects!

Mahmoud is a truly artistic individual with exceptional and innovative ideas. He is truly committed and trustworthy. I have worked with him on more than 8 projects, and I am consistently impressed by his work. Thank you, Eng., and wishing you continued success. You deserve nothing but the best.

Excellent quality work with constant communication. Very good knowledge of visual effects as well as CGI techniques. I entrusted him with additional work following the first project.