Mr. Simple's Black Friday CGI Video
Project Overview
This CGI video was created for Mr. Simple, a popular fashion brand known for its trendy designs. The concept centres around creating an attention-grabbing promotional video for Black Friday discounts at Flinders Station in Australia. The video begins with the addition of a dynamic banner that falls into place, unveiling the promotion. As the tram moves across the scene, 3D text effects appear on its surface, mimicking balloon-like inflating motions, emphasising the excitement of the sale. The reflective surfaces and vibrant colours aim to captivate the audience while subtly enhancing the sense of urgency for the discount.
Project Execution
The project began with the client’s brief to add a banner and 3D text to a moving tram at Flinders Station. We faced challenges with tracking the tram’s reflective surfaces, but we overcame this using advanced motion capture techniques. The banner and text were integrated seamlessly, with careful masking of electrical wires for realism. The main focus was on simulating fabric-like movements and ensuring high-quality tracking. After animation, we applied color grading and visual effects to enhance the scene’s impact.
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