The project began with a real river shot, which posed significant challenges in terms of camera tracking and environmental integration due to natural reflections and motion.
Using Blender, we added a 3D model of the actual shoe into the scene and simulated its interaction with the water to match lighting, flow, and physical response.
We also developed a custom physical simulation of the river water, allowing the shoe to interact naturally and believably with the moving surface, enhancing the realism of the scene.
A cloth flag featuring the brand logo was added for visual impact and animated to respond to wind and motion naturally.
We used accurate camera tracking to align the elements, followed by compositing in After Effects and Nuke, where we refined the water splashes, added visual effects, and applied color grading.
Despite tight deadlines, the result achieved a strong balance between technical execution and creative storytelling, presenting the shoe in an unexpected yet powerful context.